Once you’ve set up your YouTube channel and learned how to use its features, its time to start actually using it to connect with your audience. The content you create needs to speak to the interests of your audience, while at the same time being concise. Your YouTube channel is a lot like a blog, albeit with a visual format. The following tips can help you make useful videos that grab the attention of your target audience.
1. Be consistent. If you are going to do a channel, shoot and upload a video to YouTube at least once a week. By consistently pushing out videos you’ll grow your subscriber base. The professional channels I’ve observed typically seem to post at least once a week or several times a week, but not much more than that.
2. Keep your videos short. I keep my videos to around 3 or 4 minutes (unless it’s a webinar recording). If your video is longer than that, people will be less likely to watch it. Also you need to make the first 15 seconds count in terms of grabbing people’s interest. Otherwise they’ll move on to another video.
3. Series can be a useful way to generate content. I’ve found that one way to generate content and hook people into watching multiple videos is to break a topic into a series. For example, I’m doing a series on pop culture magic on my YouTube channel. By having such a series I am able to talk about the topic at length, but break it up into little videos that nonetheless grab the interest of my audience, because they are short and focused, but also indicate that more content will be coming.
4. Be animated and relaxed when talking to the camera. People don’t relate well to robotic presentations. Relax and let your passion for your topic show through. Laugh, make gestures and otherwise be yourself, because a lot of what makes a video appealing is the authenticity of the person.
5. Post your videos on various sites. If you want to get more subscribers, you need to share your videos on different social media sites.
6. Reply to comments. Sometimes you’ll get comments. Make sure you reply to them within reason as this helps increase your engagement and gives people more reason to continue watching your videos.
Do you have any additional tips you wish to share? Leave a comment below.
In my previous post, I shared some tips on how to set-up and use a YouTube video channel for your marketing. In this post I am going to share some additional tips on how to use YouTube effectively. Just setting up a video channel and shooting videos isn’t enough. There are features that YouTube offers that you can use to turn your channel into a stream of profit as well as enhance the videos you have. These features can help you with your marketing efforts, and help you continue to build your branding presence.
Monetize your videos. YouTube videos can be monetized. You need to have a Google account (such as Gmail) and an Adsense account. When you monetize your videos, advertisements will show on those videos. If people click on those advertisements, you receive income for that click. You can’t click the ads yourself, but monetizing your videos can provide another source of income, and they are for the most relatively non-intrusive.
Annotations are your friends. Another feature I like is the ability to annotate videos. Annotations allows you to add written commentary to your video. I typically use it to direct people to my other videos. The benefit of doing that is that it increases the chance that they’ll watch those other videos. This can be especially useful if you create a series on a specific topic and want people to watch the previous or next videos in the series.
Add your Logo and get subscribers. You can add a logo to your videos (it shows up in the upper right hand of the video). The logo can be a company logo or you can come up with a symbol from one of your books. When people click on the logo, it offers them a way to subscribe to your video channel. You want subscribers, because they see your videos whenever you release them.
Using these features can help you enhance your videos. There are other features you can also explore…so take a bit of time and explore them. Also watch other videos to see what other people are doing. In my next post, I’ll share some additional tips on how to make the most of your YouTube marketing.
I recently created two YouTube channels for my respective businesses and as a way to market my books. Much like any other marketing medium YouTube has its dos and don’ts which can help you in your own marketing efforts. I think that much as podcasts and blogs are an essential part of an authors marketing platform, so too is YouTube because it provides another medium of interaction and can be shared across multiple platforms. With all that said, here are some tips that can help you establish your YouTube presence.
1. Get a good quality webcam. You may have a webcam that comes with your computer, but it probably won’t shoot high quality videos. You can pick up better quality webcams at Best Buy or other retail locations (or online) that shoot better quality video. It’s worth it because the quality of video, both in terms of what people see and hear will be determined by the type of webcam you have. I have a logitech 270, which is pretty decent. I’ll eventually upgrade it, but for now it works in terms of the quality I’m looking for.
2. When shooting a video make sure you have good lighting and the right position for your webcam. You want the right lighting so that your face shows up in a consistent well lit manner, while you are shooting your video. You want to pick the right position so that you can get the right angle for the video. Make sure before you shot a video that you double check your appearance so that whatever you are wearing shows up in a complimentary manner.
3. Make your videos into organic conversations. Many people find making videos awkward. You can tell because they launch into long monologues about topics, which end up ultimately boring people watching the video. Keep your videos to 3 minutes or less, because you will typically lose Peoples’ interest if you go beyond that. And make the videos into conversations. You have two ways to do that. You can ask people to ask you questions and then shoot a video answering a question. Alternately you can pick a topic you want to discuss and then break it into chunks that focus on specific aspects of the topic. For example, I recently shot a video defining what pop culture is. My next video will define what pop culture magic and the one after that will explain why people practice pop culture magic. By breaking the topic into chunks, I make it easier to for people to watch the video.
In my next blog post I’ll share some more tips for using YouTube as a way to market your books and your expertise.
Tumblr is a micro-blog website which allows users to post pictures, texts, video, etc to whoever is following them. It’s also quite a useful site for authors if you want to market yourself and your books. I’ve been using Tumblr for the last year or so and I’ve come to feel that it plays an essential part of staying in touch with people who might find my work relevant. If you’re an author and you aren’t on Tumblr, you might want to give it a try and see how it helps you connect with people on the site.
So far, the majority of Tumblr users seems to be in an age range between teens and early to mid thirties. A lot of the content shared is multi-media including pictures and texts or videos. A lot of the content shared is fan oriented, but I also see a lot of Social Justice causes shared on Tumblr. A lot of the content on Tumblr is unique to it, which means that it isn’t cross shared across multiple social media platforms.
Why should authors use Tumblr? If your target demographic is on Tumblr, you’ll want to be on there as well. But there’s also a variety of other reasons to consider having a Tumblr presence. What I like about Tumblr is the hashtag feature, which while not altogether unique, is useful for finding your target audience and connecting as well making sure your contents get in front of that target audience. Another feature I find intriguing is how Tumblr is set up to encourage sharing of content, both in terms of reblogging and favoriting. To comment on posts you typically need to reblog a post and offer your own commentary, which makes commenting a bit less back and forth.
How should authors use Tumblr? If you are going to use Tumblr, there are a couple suggestions I have. First, make sure you post some unique content just for Tumblr users. For example I’ll share excerpts of my latest book on Tumblr and nowhere else. Or I’ll write an essay that’s just for Tumblr. Second if you want people to respond and comment, makes you sure end a post with a question. This creates a little box at the bottom of your draft that asks if you want to let people respond. Doing these two things has helped me engage with my Tumblr audience more effectively.
Tumblr is definitely a useful social media site to be on. If you haven’t set up an account or have one, but don’t use it much, consider investing some effort into it, as it will help you connect with a different audience than what you’ll find on other social media sites.