In my previous post, I shared some tips on how to set-up and use a YouTube video channel for your marketing. In this post I am going to share some additional tips on how to use YouTube effectively. Just setting up a video channel and shooting videos isn’t enough. There are features that YouTube offers that you can use to turn your channel into a stream of profit as well as enhance the videos you have. These features can help you with your marketing efforts, and help you continue to build your branding presence.
Monetize your videos. YouTube videos can be monetized. You need to have a Google account (such as Gmail) and an Adsense account. When you monetize your videos, advertisements will show on those videos. If people click on those advertisements, you receive income for that click. You can’t click the ads yourself, but monetizing your videos can provide another source of income, and they are for the most relatively non-intrusive.
Annotations are your friends. Another feature I like is the ability to annotate videos. Annotations allows you to add written commentary to your video. I typically use it to direct people to my other videos. The benefit of doing that is that it increases the chance that they’ll watch those other videos. This can be especially useful if you create a series on a specific topic and want people to watch the previous or next videos in the series.
Add your Logo and get subscribers. You can add a logo to your videos (it shows up in the upper right hand of the video). The logo can be a company logo or you can come up with a symbol from one of your books. When people click on the logo, it offers them a way to subscribe to your video channel. You want subscribers, because they see your videos whenever you release them.
Using these features can help you enhance your videos. There are other features you can also explore…so take a bit of time and explore them. Also watch other videos to see what other people are doing. In my next post, I’ll share some additional tips on how to make the most of your YouTube marketing.