I recently created two YouTube channels for my respective businesses and as a way to market my books. Much like any other marketing medium YouTube has its dos and don’ts which can help you in your own marketing efforts. I think that much as podcasts and blogs are an essential part of an authors marketing platform, so too is YouTube because it provides another medium of interaction and can be shared across multiple platforms. With all that said, here are some tips that can help you establish your YouTube presence.
1. Get a good quality webcam. You may have a webcam that comes with your computer, but it probably won’t shoot high quality videos. You can pick up better quality webcams at Best Buy or other retail locations (or online) that shoot better quality video. It’s worth it because the quality of video, both in terms of what people see and hear will be determined by the type of webcam you have. I have a logitech 270, which is pretty decent. I’ll eventually upgrade it, but for now it works in terms of the quality I’m looking for.
2. When shooting a video make sure you have good lighting and the right position for your webcam. You want the right lighting so that your face shows up in a consistent well lit manner, while you are shooting your video. You want to pick the right position so that you can get the right angle for the video. Make sure before you shot a video that you double check your appearance so that whatever you are wearing shows up in a complimentary manner.
3. Make your videos into organic conversations. Many people find making videos awkward. You can tell because they launch into long monologues about topics, which end up ultimately boring people watching the video. Keep your videos to 3 minutes or less, because you will typically lose Peoples’ interest if you go beyond that. And make the videos into conversations. You have two ways to do that. You can ask people to ask you questions and then shoot a video answering a question. Alternately you can pick a topic you want to discuss and then break it into chunks that focus on specific aspects of the topic. For example, I recently shot a video defining what pop culture is. My next video will define what pop culture magic and the one after that will explain why people practice pop culture magic. By breaking the topic into chunks, I make it easier to for people to watch the video.
In my next blog post I’ll share some more tips for using YouTube as a way to market your books and your expertise.