Tumblr is a micro-blog website which allows users to post pictures, texts, video, etc to whoever is following them. It’s also quite a useful site for authors if you want to market yourself and your books. I’ve been using Tumblr for the last year or so and I’ve come to feel that it plays an essential part of staying in touch with people who might find my work relevant. If you’re an author and you aren’t on Tumblr, you might want to give it a try and see how it helps you connect with people on the site.
So far, the majority of Tumblr users seems to be in an age range between teens and early to mid thirties. A lot of the content shared is multi-media including pictures and texts or videos. A lot of the content shared is fan oriented, but I also see a lot of Social Justice causes shared on Tumblr. A lot of the content on Tumblr is unique to it, which means that it isn’t cross shared across multiple social media platforms.
Why should authors use Tumblr? If your target demographic is on Tumblr, you’ll want to be on there as well. But there’s also a variety of other reasons to consider having a Tumblr presence. What I like about Tumblr is the hashtag feature, which while not altogether unique, is useful for finding your target audience and connecting as well making sure your contents get in front of that target audience. Another feature I find intriguing is how Tumblr is set up to encourage sharing of content, both in terms of reblogging and favoriting. To comment on posts you typically need to reblog a post and offer your own commentary, which makes commenting a bit less back and forth.
How should authors use Tumblr? If you are going to use Tumblr, there are a couple suggestions I have. First, make sure you post some unique content just for Tumblr users. For example I’ll share excerpts of my latest book on Tumblr and nowhere else. Or I’ll write an essay that’s just for Tumblr. Second if you want people to respond and comment, makes you sure end a post with a question. This creates a little box at the bottom of your draft that asks if you want to let people respond. Doing these two things has helped me engage with my Tumblr audience more effectively.
Tumblr is definitely a useful social media site to be on. If you haven’t set up an account or have one, but don’t use it much, consider investing some effort into it, as it will help you connect with a different audience than what you’ll find on other social media sites.