One of the challenges of being an author is figuring out how to market your books. The romantic dream of books flying off shelves on their own rarely happens. Usually the author needs to do a lot of work around marketing the book and themselves. One of the ways that an author can market their books is through sites such as Goodreads and Library Thing. These sites are set up so that people can catalog and review the books they have or wished they had. However if you’re an author you can also create an author account.
Simply claiming your author account can help you because of the search engine optimization benefits. It’s a couple more sites linked to your author site, with similar content which makes it easier for people to find your books and website. An author account gives you a chance to claim the books you’ve written and interact with your fans. It also gives you another place to get book reviews. And there’s many other tools as well. For example on Goodreads you can do a book giveaway contest. I recently started one for my Manifesting Wealth book and I’ve already had 99 people indicate interest in the contest, I’m only giving five books away, so that means there’s a good chance the other people will possibly buy the book. And those who get the giveaway typically are more likely to review a book.
If you don’t have an account on good reads or library thing, consider setting one up. It doesn’t take a lot of time and the process of getting an author account is relatively easy. Once you get the account, take some time to fill out your profile and provide some interesting information to people. Then explore the sites and what they offer to authors. As you look over what they offer, ask yourself how you’ll use it to market your books. For example, I chose to do the book giveaway as a way of raising interest in Manifesting Wealth and also timed it with the holiday season in hopes that people entering the contest might also consider buying a copy. I’ll likely try a similar giveaway after the winter conference season is over.
Making use of these sites can help you market your books and doesn’t take a lot of work on your part. After you have everything set up, visit each site once or twice a month and let people on other social media sites know that you have an author account in case they want to write reviews for your book.