How to use Tumblr for marketing your books

Tumblr

Tumblr is a micro-blog website which allows users to post pictures, texts, video, etc to whoever is following them. It’s also quite a useful site for authors if you want to market yourself and your books. I’ve been using Tumblr for the last year or so and I’ve come to feel that it plays an essential part of staying in touch with people who might find my work relevant. If you’re an author and you aren’t on Tumblr, you might want to give it a try and see how it helps you connect with people on the site.

So far, the majority of Tumblr users seems to be in an age range between teens and early to mid thirties. A lot of the content shared is multi-media including pictures and texts or videos. A lot of the content shared is fan oriented, but I also see a lot of Social Justice causes shared on Tumblr. A lot of the content on Tumblr is unique to it, which means that it isn’t cross shared across multiple social media platforms.

Why should authors use Tumblr? If your target demographic is on Tumblr, you’ll want to be on there as well. But there’s also a variety of other reasons to consider having a Tumblr presence. What I like about Tumblr is the hashtag feature, which while not altogether unique, is useful for finding your target audience and connecting as well making sure your contents get in front of that target audience. Another feature I find intriguing is how Tumblr is set up to encourage sharing of content, both in terms of reblogging and favoriting. To comment on posts you typically need to reblog a post and offer your own commentary, which makes commenting a bit less back and forth.

How should authors use Tumblr? If you are going to use Tumblr, there are a couple suggestions I have. First, make sure you post some unique content just for Tumblr users. For example I’ll share excerpts of my latest book on Tumblr and nowhere else. Or I’ll write an essay that’s just for Tumblr. Second if you want people to respond and comment, makes you sure end a post with a question. This creates a little box at the bottom of your draft that asks if you want to let people respond. Doing these two things has helped me engage with my Tumblr audience more effectively.

Tumblr is definitely a useful social media site to be on. If you haven’t set up an account or have one, but don’t use it much, consider investing some effort into it, as it will help you connect with a different audience than what you’ll find on other social media sites.

Why Good Reads and Library Thing is your friend

 

One of the challenges of being an author is figuring out how to market your books. The romantic dream of books flying off shelves on their own rarely happens. Usually the author needs to do a lot of work around marketing the book and themselves. One of the ways that an author can market their books is through sites such as Goodreads and Library Thing. These sites are set up so that people can catalog and review the books they have or wished they had. However if you’re an author you can also create an author account.

Simply claiming your author account can help you because of the search engine optimization benefits. It’s a couple more sites linked to your author site, with similar content which makes it easier for people to find your books and website.  An author account gives you a chance to claim the books you’ve written and interact with your fans. It also gives you another place to get book reviews. And there’s many other tools as well. For example on Goodreads you can do a book giveaway contest. I recently started one for my Manifesting Wealth book and I’ve already had 99 people indicate interest in the contest, I’m only giving five books away, so that means there’s a good chance the other people will possibly buy the book. And those who get the giveaway typically are more likely to review a book.

If you don’t have an account on good reads or library thing, consider setting one up. It doesn’t take a lot of time and the process of getting an author account is relatively easy. Once you get the account, take some time to fill out your profile and provide some interesting information to people. Then explore the sites and what they offer to authors. As you look over what they offer, ask yourself how you’ll use it to market your books. For example, I chose to do the book giveaway as a way of raising interest in Manifesting Wealth and also timed it with the holiday season in hopes that people entering the contest might also consider buying a copy. I’ll likely try a similar giveaway after the winter conference season is over.

Making use of these sites can help you market your books and doesn’t take a lot of work on your part. After you have everything set up, visit each site once or twice a month and let people on other social media sites know that you have an author account in case they want to write reviews for your book.

 

Black Lives Matter

Black Lives matter

At Immanion Press, one of our missions is to support social justice causes in the Pagan community. This is one of the reasons we’ve published anthologies such as Shades of Faith, Shades of Ritual, Rooted in the Body Seeking the Soul, and will soon be publishing Bringing Race to the Table. In the wake of recent events where unarmed black people such as Eric Garner, Michael Brown, and Tamir Rice are murdered by White police officers, with no justice brought to the offenders, we reaffirm our social justice mission to continue to bring to light the issues that need to be discussed in the Pagan community and in the mainstream communities. We stand with our author Crystal Blanton, in support of her and her mission. We align ourselves with the statement Black Lives Matter and reaffirm our stance to support social justice causes that create equity for all, especially for marginalized and oppressed groups of people. We see you and we value you.