It sometimes surprises me when I come across an author who doesn’t have a blog. Blogs have been around for a while now and not having one is missing out on an opportunity to connect with people, while also practicing your writing. Truth to tell if you’re going to be a published author you can’t afford NOT to have a blog. A blog allows your readers to connect with you, with your writing, and stay up to date on the news about your appearances and writing. Whether you write fiction or non-fiction, having a blog works. On my author site, I post two blog entries a week. Those blog entries provide fresh content that keeps your website relevant in Google and other search engines, and give your readers something to enjoy while waiting for your next book.
When you have a blog it is important to consistently update it. I recommend updating it at least once a week, if not more. With that said, you don’t need to write five articles a week either. In fact, you’ll burn out if you do that. But you need to do some writing and keep it consistent, week after week. You also need to make sure you share it on your social media sites.
When you write blog articles keep them short and concise. A most they should be around 1000 words, and at least around 300 words. If they are too short, they won’t keep people on your site, but if they are too long, you’ll lose people, both t the eye strain of looking at a screen and the simple fact that people like to scan and skim online entries. Make sure you have a space between paragraphs and don’t be afraid to use bullet points or numbered lists.
Blogs don’t have to be hard to maintain I do suggest turning your blog into a website, where you maintain the blog, but also have static pages, which include a bio page, a services page (if you offer other services) a media page, and any other page that might be relevant to your website and your choice to be an author.