How to get on podcast interviews

 

One of the most useful tools for publicity and marketing are interviews, and podcasts, in particular are one of the interview mediums that is useful because it provides the author a chance to interact with the host of the podcast, and sometimes listeners. Podcasts have evolved over the years from being radio interviews to now including Google plus hangouts with video. Typically you’ll find that the podcasts are focused on specific topics or interview experts about topics. I’ve hosted podcasts as well as being interviewed on them. You can do both, though it is a time investment in the case of hosting your own and scheduling people to be on the show. The focus of this article is how to get on podcast shows, so if you want to do that the following steps can be helpful in getting interviewed.

1. Know your niche. Podcasts focus on specific niches so you want to be interviewed by people who will be focused on your topic matter and in touch with your target audience. Knowing your niche will help you do some research on podcasts that might want to interview you.

2. Follow other authors. I make it a habit to follow other authors and see what shows they got on. I don’t know every podcast out there, but by following other authors, I’ve been able to find out about other podcasts I haven’t been on, but would like to be interviewed by.

3. Keep a database with contact information. It’s a good idea to keep a database of shows you’ve been on and/or would like to be on with the name of the host, contact information, website, and the last date you were on the air. You can then follow-up with shows you’ve been on and you have their contact information in one place.

4. When contacting a show be prepared. Depending on the show, you may be contacting the host directly or staff. When you contact the show, you’ll usually do it by email. Be polite and indicate interest in being on the show. Share your website and tell them why they should interview you. If they respond favorably, send them a pdf of your latest book and suggest questions the host could ask, if s/he wants question suggestions.

5. Be professional on the show. When you go onto the show, be professional. The host will usually be friendly, but don’t assume that. Answer questions and remember that how you say what you say can make as much of a story as what you say.

6. Share the show on your social media and blog. When the show airs, and after it airs, share it on your social media and blog. Help the host out to spread the word. Also make sure you put the podcast on your media page.

Following these steps will help you get onto podcasts, and help you get your name and books out to your target market.

How to Handle Book Reviews

 

Your book is written and published. Finally people can read it and hopefully those people will get the messages you wanted to share in the book. However, it also helps if your target market knows that your book exists. This is where book reviews come into play. Publishers will typically send out review copies to book reviewers, but you may know of some book reviewers that are bloggers that you also want to review your book. You might also send review copies to podcasts that you want to be interviewed on. A review copy can be a pf of your book or a print version of your book. At Immanion Press we typically send out pdf review copies of the book, which we found works well. If you know a reviewer that you want your book sent to, ask your publisher to send a copy of your book to that reviewer and provide contact information to the reviewer.

A book reviewer is someone who will write the review for your book and post it on their website or magazine. They may also share it on websites such as amazon, goodreads, and library thing. The book reviewer will read the book to review it, which means that they’ll share both what they liked or didn’t like about the book. The review will not necessarily be a five or four star review, and could even be a one or two star review. As the author, you have to keep in mind that the reviewer is still promoting your book. You may not like the review, but it will be an honest one.

I’ll admit when I had my first few books reviewed, I didn’t always handle the reviews as graciously as I wish I had. It’s important to realize that the person reviewing isn’t making a personal attack. They are reviewing your book and sharing their opinion. Whether you agree or disagree isn’t relevant and it can actually make you seem controlling if you comment on the reviews that have been offered (unless you are answering a question in the review).

If you, as an author, have a website (you should, if you don’t) I recommend linking the reviews to the page for your book. That way readers can see what others have said about the book. You should also include a link to the amazon, good reads and library thing page for your books so that people can see reviews left on those sites, and offer their own reviews. If you want people to write reviews on those sites, I suggest posting a link to your social media and asking people to write reviews. You might get some reviews, but remember they may or may not be favorable. Book reviews do help with the sales of your books. When people see reviews it helps them decide if they will buy the book.

The most important thing you can do is step back and recognize that whatever reviews you get are the ones you’ve gotten. Some will be good, some will be bad, and yet all of them will speak to what people thought of your book. You can’t control their reactions to your book, but you can accept them with grace and appreciate that someone took the time to review your book.